This has been waiting in the vault for a long time, we hope people can connect with it on multiple levels, life’s hard and this is real, please view and share vid it would mean a lot to the team.
J.Williams’ new single has been patiently waiting for its day to be released ….. the day’s finally here.
The song was written by J.Williams while at a vulnerable stage in his life. Together with his older sister Lavina, they penned this heartfelt tune, originally recorded over 3 years ago in its raw demo stage.
Three years on, NOX, Illegal producer, and Mark Arona decided to rework and re record the vocals to get a better sound purely because the song, although 3 years old, felt timeless.
Mark and Cameraman Tatsuya made the trip to Sydney to shoot the vid and this week both single and vid will be unleashed.
It’s been a pretty hectic 12 months for J. He’s been in the studio working on his follow up album to Young Love, touring both locally and internationally and has even released his album in Japan. Having made significant inroads into the world’s second biggest music market – it only seemed right to shoot his latest music video there as well.
The new single ‘Never Let Go’ was produced by DJ Lenium and NOX as well as Melbourne based producers Tom Day and Toby Emerson. To bring the track to life the team recruited Shae Sterling and headed to Tokyo, Japan.
The new single is available in both NZ & AUSTRALIA. Check out the video and let us know your thoughts. Enjoy